In this video, Joey Thomas discusses value-based marketing and provides seven actions businesses can take to implement this approach: - Teach customers something new by focusing on benefits, not just features. This can be done through webinars, workshops, eBooks, video tutorials, blog posts, etc. - Use testimonials to show customers how others have benefited from your products or services. - Focus on selling outcomes rather than just products by describing aspirational experiences customers can have. - Appeal to customers' emotions by showing how your brand can help fill voids or address their needs. - Improve your storytelling skills to create a strong narrative around your value proposition. - Implement an end-to-end customer value management platform to track the value you add to clients and gather feedback. - Avoid bargaining with customers and instead add more value to your product or service, such as zero-cost items or small gestures. By delivering emotional, functional, and psychological value to customers, businesses can increase perceived value and help customers see the worth in their products or services.