In this video, Joey Thomas, an entrepreneur and small business educator at 17hats, talks about why value-based marketing may be better for businesses than traditional marketing. Joey defines value-based marketing as customer-centric marketing that aims to exceed the client's expectations, fuel consumer loyalty, and achieve success. He emphasizes that businesses need to focus on their clients' wants and needs and position themselves at a higher place in their minds by proving that they understand their unique situation and have the resources and abilities to help them. Joey explains four types of value marketing - functional value, economic value, social value, and monetary value - and how they can help businesses create meaningful campaigns. He concludes that businesses must evolve with ever-changing trends to survive and grow.