Is it better to gain new customers or retain the customers you have already served? Retaining current customers will cost you less money and time in the long run, so it's important to have great client retention and create loyal customers from the start! Three tips to improve your client retention 0:58 Create a stellar client onboarding experience 4:02 Follow through on your brand promise to build trust 5:03 Create and implement customer-only offers that aren't available to new clients. Subscribe and follow for more small business advice. Learn more about 17hats at 17hats.com Start for free today – no credit card required.