Positioning is a crucial aspect of small business success. It's all about defining your unique value proposition and communicating it effectively to your target audience. When you position your business effectively, you stand out from the competition and attract the right customers who are willing to pay a premium for your products or services. But getting your positioning right isn't always easy, especially when you're competing against bigger brands with bigger budgets. In this video, we'll dive into the world of small business positioning and converse about why you should differentiate yourself in a crowded market. Whether you're just starting out or looking to revamp your brand, this video has something for you. Watch now to learn why positioning matters in small business and how to get it right.