Understanding how to use social media is a major component of effective marketing. For any small business, it is one of the easiest ways to get people exposed to your brand and the solutions you offer. Without the need to go viral, or be a massive influencer, this video will give you 6 tips to grow your social media presence. Choose which social media accounts you want to focus on. Actively use your social media accounts Make it easier by scheduling posts. Engage with your audience and respond to comments Create valuable content to post on social media which then drives the traffic back to your website. Use the power of video as much as possible.