Tokens allow you to create email templates that send personalized emails to each of your clients. No more adjusting for a client name or service date - let 17hats do that work for you. So, what is a Token? A Token is an information placeholder. It tells 17hats what information to insert into an email. For example, when emailing a client named Claire, “First Name Token” would insert Claire’s name into your email. Tokens allow you to use the same email template for Claire that you would Nicholas, but both Claire and Nicholas will see their names in the email greeting without any extra customization.